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Author Anna Rátkai

1 article

Anna is driving Kind Commerce to promote “mindful consumption by design”. She is a UX researcher and sustainable design advocate. When she is not on stage giving a talk, writing articles, or creating videos about consumption design, she is building the local Gothenburg UX community by organizing meetups.

Anna Rátkai wrote

When Friction Is A Good Thing: Designing Sustainable E-Commerce Experiences

Today, UX design contributes to the problem of excessive consumption through persuasive e-commerce practices and designing for companies with linear and exploitative business models. Anna Rátkai explores practical steps we can take to reduce material consumption and the massive environmental impact that comes along with it by designing mindful shopping experiences. Read more…