CategoryUser Research

May 17, 2024 — Many organizations prioritize internal structures and services over customer-centricity, hindering effective decision-making. Through a case study, Talke Hoppmann-Walton advocates for a shift towards an outside-in perspective and proposes the use of a user segmentation matrix to foster alignment across departments and prioritize customer needs. Read more…

April 25, 2024 — Conducting UX research that includes participants with a variety of disabilities is vital to building inclusive technology, but most prototypes used for testing are inaccessible. Rather than continuing to leave out feedback from disabled consumers, which ultimately leads to exclusive technology, researchers must get creative in their workarounds and be relentless in their efforts. Read more…

April 9, 2024 — Victor Yocco reviews the components of the Transactional Model of communication, explaining how we might apply this framework to preparing, conducting, and analysing our UX research. You will understand how many UX research best practices align with the model and get an example of a tool for tracking alignment. Read more…

December 6, 2023 — Five-second testing is a popular method of usability research used in the industry, yet in essence, its core belief boils down to virtually a superstition. Eduard Kuric looks under the hood at how first impressions are affected by various factors and how UX researchers and product owners can ensure that the user’s first steps can get off on the right foot. Read more…

November 21, 2023 — Product teams benefit from knowing their users’ needs and how they respond to product updates as they build out the roadmap of a product. This article covers Voice of Customer programs and is aimed at those who work on a product team as well as executives who are looking for how to better inform your products using insight from users. Read more…

October 12, 2023 — Working in the area of UX sometimes feels like a crime drama. Can’t believe it? Then look at these fun parallels between modern UX practices and a classical TV detective. Read more…

July 12, 2023 — Accelerate your organization’s growth and innovation with the power of Rapid Research. From inception to implementation, here is the step-by-step roadmap on how to build the program from scratch and uncover the untapped ROI opportunities waiting to propel your initiatives to new heights. Read more…

March 10, 2023 — Instead of telling you once again what the best practice is and adding to your imposter syndrome, let’s concentrate on some practical approaches to user research that we might be able to fit into our existing projects without being left disillusioned. Read more…

January 27, 2023 — In this article, Rachel walks you through various ways that product teams can utilize to build relationships with customers. She will share some tips and tricks from her experience that have helped her nurture customer relationships and build better products. Read more…

January 26, 2023 — 57% of product professionals say that product research has a positive effect on customer satisfaction. 42% agree that it affects profitability. Imagine how much more successful your product would be if you did research continuously? Read more…